At JFA, executive time was split across high-value strategic work and time-consuming operational tasks.
To sustain momentum and growth, Jeff Fisher needed a solution that would allow him to delegate with confidence —
without sacrificing quality, communication, or consistency.
The Challenge
Running a high-touch consultancy like JFA means balancing:
– Constant client communication
– Project coordination
– Scheduling
– Inbox triage
– Marketing and outbound initiatives
Doing it all personally was no longer scalable. Jeff needed a strategic partner, not just task support.
Jeff partnered with Noor, a Virtual Executive Assistant who quickly became a critical part of the business.
She provided a full spectrum of support, including:
– Email Management: Sorting, responding, and flagging priority items
– Calendar & Scheduling: Setting and managing meetings across time zones
– Project Management: Keeping initiatives on track and stakeholders informed
– Client Communication: Acting as a liaison between Jeff and clients
– Marketing Support: Coordinating and executing email campaigns
– Lead Research: Email finding and verification to support outreach
Noor didn’t just take tasks off Jeff’s plate — she created systems and took ownership.
More Strategic Time: Jeff was able to focus on client strategy and business development
Increased Efficiency: Projects moved faster with fewer bottlenecks
Professionalized Client Experience: Noor’s communication added polish and consistency
Turnkey Operations: Back-office tasks were handled without oversight or micro-management
“Noor was more than an assistant — she was a force multiplier. She gave me time back and raised the overall quality of how we operated at JFA.”
— Jeff Fisher, Founder, JFA
For leaders who need trusted, strategic support without the overhead of hiring, Noor offers a fully-managed solution that delivers. From sourcing and training to execution and communication, she takes care of the details — so you can focus on what matters.
